EVENT MARKETER PRESENTS

This. Is. The largest recognition program for experiential marketing on the planet. For 15 years, the Ex Awards has shined a global spotlight on the power of brand experiences and the best use of face-to-face marketing. The biggest brands in the world compete each year and the Ex Awards remains the only marketing award in the world judged entirely by brand-side marketers. Enter your events, your experiences, your integrated live campaigns and more.

Regular Entry Deadline: February 22

Late Deadline: March 8
Time Left to Enter:
Enter Now

Categories

Enter Across 23 Categories

From sponsorships and pop-ups to activations and trade shows. From press launches to influencer programs to digital experiences and b-to-b events.

Review Categories

Best Cause/Community Program

The best philanthropic or community event campaign. A tie to a charity or community cause must be at the heart of the program. Judges will look for integration of causes into the experiential program and the benefits that the campaign brought to both sides (the brand, and the cause).

Best Sports Activation

Awarded to the most innovative event program leveraging a sports sponsorship. Judges will rate the activations (of all sizes and length) on creativity, results, message, and method of activation.

Best Entertainment Activation

Awarded to the most innovative experiential program born out of a music, movie, celebrity, or television partnership/sponsorship.

Best Buzz Marketing/Influencer Program

Awarded to the best influencer program that infected a brand into the hearts and minds of influencers—and then their friends and family.

Best B-to-B Environment

Recognizes the “environment” created for a b-to-b event or meeting. The staging, the technology used, the custom structure or exhibit. Note: This category looks at structure/environment only, not marketing objectives or results. So focus your entry on what you designed, why, what it was made of, how it fit together, and how the overall structure or environment was unique and special. Give us everything from sketches to renderings to CADs and birds-eye blueprints, as well as real photos and videos. (If the environment took place on a trade show floor, you must enter it in the Best Trade Show Experience category.)

Best Consumer Environment

This category will recognize the best exhibit or environment from a consumer event program. If you created a campus fest on college campuses; used tents, modular structures, or inflatables in unique ways; leveraged architecture at spring break or on the street; or found new ways to turn a space into a destination, this category is for you. Note: This category looks at structure/environment only, not marketing objectives or results. So focus your entry on what you designed, why, what it was made of, how it fit together, and how the overall structure or environment was unique and special. Give us everything from sketches to renderings to CADs and birds-eye blueprints, as well as real photos and videos.

Best Trade Show Experience

Awarded to the company/campaign that used a trade show exhibit to create a trade show experience—an unforgettable experience that drove traffic, funneled leads, identified prospects, and set trade show participation way apart from the competition. The company that thought outside the typical box and created a trade show exhibit or an event environment for a meeting or conference that was creative, functional, educational, and entertaining.

Best Mobile Marketing Tour

Awarded to the best mobile campaign. Enter both b-to-c and b-to-b mobile campaigns. Note: The use of the word mobile in this category refers to the mobile marketing vehicle being used at the heart of the program—not the fact that a tour moves around. All general tours that roam the country but had no mobile vehicle should go in the best single-market or multi-market categories.

Best Multicultural Event Campaign

The best event-powered campaign hatched to reach a non-Caucasian audience. Judges will focus on the idea and execution, but also the attention to detail, messaging, and ethnicity-specific elements.

Best Use of Events for Content

A category created to shine the spotlight on the powerful use of events as content generators. Awarded to the best event campaign that served as a platform for content creation. From events used for YouTube videos to events used for TV spots to events used for social media content… and beyond. Open to both b-to-c and b-to-b programs.

Best Multi-Market Event (Consumer)

The Ex Awards’ largest category. Awarded to the campaigns that brought experiences to multiple places and multiple markets. Includes events that followed a sponsorship property from venue to venue, programs that moved across a region hitting similar venues (fairs, beaches, parks, etc.), as well as street/guerilla, nightlife, retail, and college efforts. (All vehicle-anchored mobile programs must be entered in the best mobile marketing category.)

Best P.R. Stunt

For one-shot events staged for one simple reason: Gain eyeballs and media hits. Awarded to the best, craziest, most creative p.r. event that served up hits and buzz, increased public awareness, overcame damage control, and uncovered measurable results. Events from both the b-to-c and b-to-b worlds are welcome. Note: Events that invite media to attend and stage the event around the media attendees should be entered in the Best Press Event category.

Best Pop-Up or In-Store Retail Event

The retail experience that stopped traffic. Given to in-store and pop-up store campaigns that engaged target audiences. Judges will analyze objective, execution, and results, as well as overall design of store, messaging, and overall experience of the environment.

Best Press Event

This category recognizes the press event that used creative tactics to invite the press, get them to show up, and wrap them around your finger with solid messaging, killer thematics, and an A+ presentation. Note: To qualify for these categories, the event’s attendees must be made up of at least 80% media representatives (journalists must be the primary target).

Best Production of an Event (B-to-B)

Behind the scenes and way in the back of the backstage, there is a helluva lot going on. This category’s Ex will go to the most creative, extensive, outrageous, ambitious and delicious production of a business event. The lighting, the music, the script, the entire ensemble. Judges will look for you to take them through the actual production with insights into the long process between idea and execution.

Best Production of an Event (Consumer)

Behind the scenes and way in the back of the backstage, there is a helluva lot going on. This category’s Ex will go to the most creative, extensive, outrageous, ambitious and delicious production of a consumer event. The lighting, the music, the script, the entire ensemble. Judges will look for you to take them through the actual production with insights into the long process between idea and execution.

Best B-to-B Event

Awarded to the event that best took the message out of the board room. Includes sales meetings, user groups, annual shareholder events, proprietary events, multi-day meetings, conferences, internal meetings, road shows, conferences, summits, proprietary events, new product introductions, media tours, client visit tours. (All vehicle-anchored b-to-b programs must be entered in the best mobile marketing category.)

Best Single-Market Event (Consumer)

Awarded to the most strategic, most creative, best-performing single-market event program. Did you make it memorable? Will the consumer ever forget?

Best Use of Technology and Social Media

From holography to touchscreens to customized consumer interactives to social platforms, some of the most innovative technologies are coming out of the event industry. Awarded to the event or trade show program that effectively leveraged technologies and social media to take their experience to the next level. Entry should focus on the actual technology leveraged, how it was leveraged and what results said technology helped generate.

Best Sampling Campaign

Awarded to the best trial-based campaign that used a live engagement to get a consumer to try a product.

Best Fair/Festival Activation

From Coachella to Bonnaroo, SXSW to Lollapalooza, the Texas State Fair to South Beach Food & Wine, this category will bestow honors on the event program that best activated at a fair or festival.

Best Millennial Campaign

A category devoted to the most sought-after demographic. Shines the spotlight on the campaign that best targeted and engaged the elusive Millennial audience. Both b-to-c and b-to-b campaigns are welcome.

Biggest Leap Award

Awarded to the campaign that took the biggest risk and went all-in on an experiential marketing idea. Judges will look at campaigns to understand the risks involved, the leaps of faith taken by both the agency and the client—and the reward that the big risk generated.

Best eSports Activation

Awarded to the campaign that best connected to the red-hot eSports sector with strategy, creative, reach and results.

Rules of Entry

ELIGIBLITY RULES

The Ex Awards are open to marketers, agencies, partners, properties, and suppliers involved in the event and experiential marketing.

Our 23 categories span both b-to-c and b-to-b experiential marketing.

International entries are welcome.

Campaigns must have launched or debuted between January 1, 2017 and February 15, 2018.

Entrants may submit as many campaigns into as many categories.

Judging Criteria

The Ex Awards is the only marketing recognition program scored entirely by brand-side marketers. Three dozen judges will score all categories. In each, a gold, silver and bronze winner will be selected.

The numerical scorecarding judges all entries on:
Creative and relevant idea
Succinct and deployable strategy
Flawless execution
Tangible results

Winners will be announced live at the 2018 Ex Awards Gala, taking place Monday, May 14 from 7:00-11:00 p.m. at Warfield Theater in San Francisco—attended by more than 600 top brand marketers. Winners will also be featured in the May issue of Event Marketer, profiled on eventmarketer.com and included in Ex coverage running across other content channels. All told, the Ex Awards coverage will reach more than 1.2 million marketers.

Entry Requirements

ENTRY DEADLINES & FEES

Regular Deadline:

FEBRUARY 22

Entries received before midnight ET on February 22 are $460 each.

Late Deadline:

MARCH 8

Entries received after February 22 will incur a $135 late fee per entry, in addition to the regular deadline fees.

PREPARE YOUR ENTRIES

Entering the Ex Awards is even easier when you prepare your submission items in advance. See below for what you’ll need to have for each entry. Note: We suggest you save all entry content to a word document and then copy and paste from that doc into the Ex Award entry system.

1. Submitter company information
(the entering company’s name, address, etc.)

2. Primary entry contact
(the point person for all entry details)

3. Brand-side client reference contact: name, title, phone, email
(clients may be contacted by judges to confirm a specific detail or answer a question)

4. Answers to the entry questions
(see below)

5. Hi-res brand logo
(for the brand associated with the campaign)

6. Up to 6 photos
(15 MB file size limit each)

7. Highly recommended: Campaign Recap Video
(100 MB file size limit)



WHAT ARE THE ENTRY QUESTIONS?

Learn More

The questions you’ll need to answer for each entry are listed below. We suggest that you make your answers as succinct as possible. Note that word limits are not the suggested length—they are the maximum allowable length for each answer.

1. Campaign Run Dates

2. What was the background and objective of the overall campaign?
(400 word max)

3. What were the primary objectives?
(200 word max)

4. Who was the target audience?
(100 word max)

5. What was the experiential solution to the objectives?
(1,400 word max)

6. Any other important factors that were meaningful to the success of the program? What was unique? What was wild and new? What technology was leveraged?
(800 word max)

7. What were the results? How did the event or experiential program perform? Please quantify and be as specific as possible. Entries without qualified evidence will be penalized. If you are entering a design/environment category, this is not applicable.
(800 word max)

8. Please indicate what suppliers and vendors assisted the agency's execution: exhibit fabricators, operations vendors, mobile builders, tech companies, staffing shops, and so on. We like to give credit where credit is due—and so should you.
(200 word max)

9. If the entry wins an Ex Award, what actual companies should be listed on the trophy?

10. Make sure the full team/company/department/agency/client gets the winner’s announcement if you win. Upload an excel spreadsheet with all the client and agency email addresses you want to receive the winner’s announcement. Don’t be shy: We can accept up to 1,500 email addresses.

INCLUDING RESULTS IN EX ENTRIES

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Our philosophy is that every experiential marketing campaign has a goal and measured results. Entries without any quantifiable results will be penalized. Include information on reach, lifts, sales, pipeline, buzz, media, impressions, etc. The more information you provide, the better. We understand that some campaigns are more easily measured than others but know that every program has elements that can be measured and reported. Please note: Results are not required for entries submitted in the design categories.

PREPPING ENTRY PHOTOS, VIDEOS, LOGOS

Learn More

We encourage you to submit a thorough, well-rounded entry. Judges are looking to get a taste of the look and feel of the event in addition to the idea and strategy. We encourage you to submit up to 6 photos (15 MB upload limit each) and a campaign recap video (100 MB upload limit and highly recommended).

Acceptable file types:
Brand Logo: ai, eps
Campaign Images: jpg, jpeg, png
Sizzle Video: mp4, mov, wmv

YOU. ON STAGE. MAY 14.

THE BEST BRAND EXPERIENCES NAMED LIVE AT THE WORLD’S LARGEST GATHERING OF EXPERIENTIAL MARKETERS

Ex Award winners will be announced live on stage at an evening Ex Awards gala at the Warfield Theater in San Francisco on May 14, held in conjunction with the 2018 Experiential Marketing Summit.

Tickets to the Experiential Marketing Summit and Ex Awards can be purchased here.

Finalists will be announced in early April. Winners will be featured in the May issue of Event Marketer, profiled on eventmarketer.com and included in Ex coverage running across other content channels and social platforms. All told, the Ex Awards coverage will reach more than 1.2 million marketers.

CONTACT THE EX TEAM

Should you have an inquiry about the categories, rules or eligibility of the Ex Awards, please contact:

Nicole Cimo

ncimo@accessintel.com

203.899.8471